Bow cakes are the latest craze with Kylie and Kendall Jenner leading the way

The hyper-feminine style – bows – have been trending for quite sometime in the fashion world, thanks to the high-end brands such as Miu Miu, Simone Rocha, and Sandy Liang for introducing them. From adorable hair accessories to clothing and even home decor, the cutesy bows can be seen everywhere.
The craze and excitement for such inescapable bows has now made it’s way to food, especially cakes! Makeup mogul Kylie Jenner recently marked first anniversary of her clothing brand with a Victorian theme cake decorated with four black ribbons.
After a few days, her sister-model Kendall Jenner rang in her 29th birthday with another white and black cake with black ribbons. Now, Delhi-based bakers say the trend is here to stay — with an increasing number of customers inquiring about the new aesthetic.
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Sanchita Rateria Agarwal, founder of The Sinful Spoon in Gurugram, who has received a large number of requests for bows on cakes in the last two to three months, reveals, “What draws everyone to this design is its delicate, vintage English aesthetic. The word ‘demure’ perfectly captures the essence of this cake.”
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As Mallika Tandon, the baker behind Bobo Cakery in Shahpur Jat, puts it, this year’s focus on Y2K trends, old-world charm and a great photo opportunity is what’s driving the interest behind these works of art.
She shares, “We use various types of non-edible fabrics, including satin, lace and piped designs to add to the cake’s charm and decor.” However, bows can also be made with fondant or buttercream. But these won’t be as long lasting.
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Jaanvi Khanna, founder of Charlotte Cake Atelier, Rajouri Garden, adds that these cakes can start at ₹2,000 per kilo on average and can go up depending on the customisation and flavour, as well as the theme for the occasion.
But if you don’t want to spend a bomb on a cake for your next celebration, make it a little more fun with a DIY activity: Order a regular cake and grab some ribbons of your choice, depending on the size and colour you want. Tie these into small bows and place them on the cake with edible glue for a cutesy look. This could be challenging, time-consuming but a fun activity!